Spotify claims it utilised the knowledge and observations of its in-house music specialists to generate the music the DJ streams. They gave this job to the music editors so they could tell the listener exciting things about the music, artists, or genres that the listener likes. Using OpenAI technology, AI can come up with ideas on its own.
Listening has never felt so personal to every user before, Spotify's customisation engine will survey what you've already listened to. The DJ knows you and your taste in music so well, from your music history on the app, of course, that it will scan the latest releases it thinks you'll like or take you back to that nostalgic playlist you had had on repeat last year. That's why it is now trying other ways to use the technology. Spotify thinks these new tools don't have to be limited to just one feature. These technologies are added to Spotify's investments in personalisation and Machine Learning. But behind the scenes, the feature uses the latest AI technologies, large language models, and generative voice. It picks out personalised music and gives spoken commentary in an AI-generated voice that sounds real. Since people liked Spotify's new AI DJ feature, the company wants to use the technology behind it in more significant ways. Spotify has incorporated a "stunningly realistic" artificial DJ into its service, playing music based on your musical preferences and listening history.
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